The science of shopping

Sterling & Oxford is a research-focused business that derives its creativity from site-specific knowledge.

For each hotel client, we analyze the travel destination, hotel brand and guest demographic. These insights enable us to design branded shopping systems that invite guests to laugh, love, rest and recharge.

Our upcoming research initiative, Behind Closed Doors^TM, will allow us to continually monitor in-room shopping systems and identify strategies for maximizing revenue potential. This initiative examines how the physical, emotional and physiological effects of travel trigger in-room needs and desires.